Share an idea
A useful post starts with one question your customers actually ask.
Post 1LikeComment
Grow a B2B audience that converts into revenue
Sawa builds content systems that help you attract inbound leads and own your distribution.
What we do
Grow
LinkedIn posts and lead magnets on autopilot
Our solution
01
Grow
Build your personal brand and email list
We turn your ideas into LinkedIn posts that build your personal brand. We also create useful guides, templates, and other lead magnets that give people a reason to join your email list.
LinkedIn posts·Personal brand·Lead magnets·Signup pages
The service: lead magnets and list growth. The guide: what lead magnets work for B2B companies.
Answer a buyer question
What should your audience understand before they speak to you? Explain that.
Post 2LikeComment
Show your process
Walk through a decision, a useful lesson, or a way to solve a common problem.
Post 3LikeComment
Give people a next step
Help readers assess where they are today. Invite them to take your quiz.
Post 4LikeComment
IdeasPostsLead magnetEmail list
02
Engage
Keep your leads interested
We write and run newsletters with ideas your audience can use. Regular emails give people a reason to stay interested, even when you have nothing to sell.
Newsletter writing·Editorial planning·Design and sending·Welcome emails
The service: newsletters and LinkedIn content. The guide: how to run a B2B newsletter.
Marketing Cloud
03
Convert
Launch, offer, and event campaigns
Launching a product, sharing a new offer, or hosting an event or dinner? We plan and run the email campaigns, including the invitations, reminders, and follow-up.
Product launches·New offers·Events and dinners·Campaign follow-up
The service: email campaigns. The guide: how B2B email campaigns work.
- Launch emailsIntroduce the offer · emails 1 to 3Not bought? Continue belowAlready bought?Welcome & onboardStop sales emails
- Proof and objectionsBuild confidence · emails 4 to 8No reply? Continue belowReplied with a question?Personal replyAnswer their question, then help them decide
- Help them decideOffer details · emails 9 to 10
- Final remindersReal deadlines · emails 11 to 13Not bought? Continue belowBought by the close?Welcome & onboardStop sales emails
- Offer a waitlistFuture updates only with opt-in
How we work with teams
Start with the work you need now.
Grow
Build your personal brand
You know your subject. We help you explain it on LinkedIn and give the right people a reason to join your email list.
Where we start
- The topics you want to be known for
- The people you want to reach
- What would make them subscribe
Engage
Keep an existing audience engaged
You already have people following your work. We help you stay in touch with useful newsletters, including when you have nothing to sell.
Where we start
- Who is already on your list
- What they want to hear about
- What you can share consistently
Convert
Plan a launch or event
You have a product, offer, or event coming up. We handle the invitations, reminders, and follow-up so your audience knows what to do next.
Where we start
- What you are launching and when
- Who the campaign needs to reach
- What you want them to do next
Case studies
A personalized B2B campaign with client-reported results, plus two earlier projects from before the B2B focus.
How we think about B2B content
Attention is hard to earn and easy to lose. Seth Godin said, "Content marketing is the only marketing left."
We believe the B2B companies that win in the age of AI will own their distribution. That means turning attention into an audience you can stay in touch with, rather than leaving every interaction to an algorithm.
AI makes content easier to produce. But too much B2B content is bland and impersonal. The opportunity is to combine quality and scale, with a clear point of view and content tailored to specific buyers.
Content should work across the whole funnel. We use LinkedIn to build brand recognition, newsletters to nurture interest and email campaigns to reach buyers directly with a relevant offer.
Your content should do three things
- Scale your reach
A repeatable content system should help you reach more of the right people.
- Stay useful and relevant
Every piece should be high quality and tailored to a specific audience segment.
- Build pipeline
Brand recognition matters. Your content should also give buyers a reason to take the next step toward a sales conversation.
FAQ
Start
Own your distribution
Sawa is a content partner for B2B SaaS companies, their founders, and professional services firms. We write the LinkedIn content, newsletters and email campaigns that build an audience you own.
30-min intro call · No commitment · A conversation about your goals